What makes BABYBJÖRN Baby Plate, Spoon easier to eat with than other plates and cutlery?

The plate's three-leafed clover shape makes it easier for babies to scoop up the food instead of chasing it around on the plate.  The rubber ring on the base of the plate makes it steadier on the table. The rounding of the edges makes it difficult for small hands to grip the plate and toss it aside.

The short handles of the spoon are easy for small hands to grip and fit just as well in both the right hand and the left hand. The bowl of the spoon is shaped like the plate and makes it easier for babies to scoop up the food onto the spoon.