Mifold is a backless booster seat that is fully compliant with US FMVSS 213 (for backless booster seats) as well as EU R44.04 which covers the UK and Europe; these standards do not include side impact protection. There are other products available that offer different features, some that exceed the standards (we have used them with our own children over the years). Mifold is creating a whole new solution. There are many journeys where children do not have a booster (we estimate as much as 25% of all child journeys - and research has shown that 50% of kids in carpools for school runs don't have the right booster). We want to eliminate these risks completely. With a compact and portable device, a child can always be safe no matter whose car they are in. The massive improvement in child car safety over the last two decades has come from the adoption of car seats. Statistically, there can only be a minor reduction in the current rates of injury or death by improving the protection in existing car seats. However, continuing the increase in the use of approved seats, where one is currently not available, can still offer a major improvement and we are excited by the prospect of Mifold contributing to this car safety objective.